Proactive agents are aware that Gen Zers are quickly developing into the upcoming generation of homebuyers. How can you cultivate these highly connected people into customers?
Every generation enjoys a brief period of fame. And right now, Generation Z is squarely in the spotlight, a generation for whom the internet serves as a second home.
In relation to housing, the oldest “Zoomers” will reach 25 this year, which is the age at which most people begin to think about becoming homeowners.
As a Realtor, you probably spend the majority of your time interacting with millennials and Gen Xers. You just cannot afford to ignore this emerging generation, though. Agent Image has put together this instructions for you as a head start.
Best Ways of Selling Real Estate to Gen Z
Gen Z’s enthusiasm for all things technological is their most significant attribute outside of age. Zoomers have been completely surrounded by the digital lifestyle since they were in primary school, in contrast to Millennials who spent a significant portion of their childhoods in an analog environment.
Boost your online visibility
Being a digital native is what distinguishes Gen Z from other generations. This indicates that they grew up at a time when the internet was as common as electricity. This implies that they will search online for a real estate agent if they need one. Can they locate you, that is the question.
To help agents, regardless of where they are in their careers, have a strong online presence, Agents can offer more practical content to share with the audience. It can be in form of websites, social media or videos. Listings are integral part of the online audience. Most Gen Z are
Sell something other than just real estate
It’s crucial to express your values as an agent in a clear and concise manner. Keep in mind that the majority of Gen Zers favor working with agents whose values align with their own. Make sure to draw attention to any corporate social responsibility (CSR) initiatives or charitable organizations you sponsor on your website or in social media postings.
It will not only let Zoomers get to know you better, but it will also garner you positive press. Even if property is being sold, the payment method is designed in a way that would attract Gen Z buyers. For instance to attract a Gen Z buyer, the capital smart city payment plan will be divided into installments. This will attract the eye of the potential buyers who have more purchasing power and vice versa.
Boost your online visibility
Being a digital native is what distinguishes Gen Z from other generations. This indicates that they grew up at a time when the internet was as common as electricity. This implies that they will search online for a real estate agent if they need one. Can they locate you, that is the question.
Agents, regardless of where they are in their careers, have a strong online presence. Running ad campaigns is one of the most successful ways of catering more views to the certain listing.
Point out technology as a convenience
Technology is no longer a luxury for the market’s youngest homebuyers; it is now a need. It’s hardly surprising that technology plays such a significant element in their home hunt for a generation that grew up with smartphones, tablets, and other internet-capable devices.
Because of this, homes with amenities like smart appliances, built-in USB ports on the wall, and thermostats will probably catch their attention. Keep in mind that connectedness and ease are what Zoomers are all about when displaying listings to them.
Consider going green
You may not be aware that 76% of Generation Z are concerned about climate change. This generation does indeed have a deep awareness of environmental welfare, an attitude that also influences their purchasing decisions.
Again, the statistics support this assertion: 73% of them are prepared to pay more for environmentally friendly goods. In what ways does this affect agents? Highlighting a home’s “green” characteristics, such as solar panels, energy-efficient architecture, or sustainable building materials, pays off. Gen Z is known for living up to their values, so market your listings appropriately.
